As I am sure you are aware by now, last year we established a "Deal of the Day" section on our site. This, "Deal of the Day" is posted everyday I am here at work, assuming I find the time each day to do this, lol. We buy lots of demos, close-outs and assorted new product deals and sometimes we wind up with enough to offer crazy cheap deal on something awesome. This is a little different as I have been out sick, it's the holiday season and I want to take care of all of you who have supported us all year long. With this in mind I am offering the following sale thru the end of December 2014: As these specials are created for you folks you need to call in the order or mention the discounts mentioned here on your web orders. If it's a web order we will immediately issue a refund for the discount amount 10% off any instock Bushnell Refurbished Riflescope Take 35% off any new in stock Minox Riflescope Only $69.99 for the Brunton Echo 3-9x40 - BDC Reticle Riflescope # F-ECHO3940-5 while supplies last When you mention this ad you can get the MeoPro 3.5-10x44 Plex Reticle Riflescope#541800 which is already reduced from $649.99 down to $399.99 for only $359.99 Take 10% off on any new in stock Tactical Series Riflescope Take 10% off the Pentax PF-65ED II KIT (with 20-60x Zoom) Straight or Angled We are reducing the already discounted Zeiss Conquest 6.5-20x50 Plex Riflescope It was $849.99, we've been blowing them out @ $599.99 and now while supplies last if you mention this ad take an additional $50.00 off reducing it to only $549.99 Take 10% off any new in stock Zen-Ray ED3 or Prime HD Binocular If there is ANYTHING you are looking for not mentioned here just call, tell Joel, Neil or Scottie "Doug said you'd take great care of me" and they will. BTW, a portion of every Leica, Leupold, Meopta, Minox, Steiner, Vortex & Zeiss sale is donated to United Cerebral Palsy. We are now a stocking GDI Mount dealer. Take a look at these great mounts. Our web builder has been working hard to update the demo pages on our site. It is set up by brand so please see: Bushnell Leica Meopta Minox Nikon Pentax Schmidt&Bender Swarovski Vortex Zeiss & Zen-Ray More demo product is arriving all the time so please check back if what you're looking for is not here or just call Doug or Neil @ 212-753-5128. Please feel free to call Doug or Neil @ 212-753-5128 with any questions or to place an order. * These "Deal of the Day" opportunities last as long as we have inventory so if you see this and want this please give a call or check our site. Have a great day BTW, If you are into fishing take a look at my other business Pelagic Outfitters Call 631-225-8862 and tell Chris Doug from Camera Land sent you. He'll hook you up.